The Best Ways Bloggers Can Make Use of SEMRushFebruary 13, 2019
SEMRush offer a free 14 day trial and can then extended to a paid membership if you feel it’s a useful tool for your blog. As a blog owner, you may want to know what exactly SEMRush can do for you and how other bloggers are using the software to optimize their sites.
1) Understanding Your Current Success
When you go to SEMrush and enter your domain name you will see a general traffic overview screen, which will show you how you are doing in terms of the search traffic you are getting – for both paid channels and organic. You can immediately see if your traffic is trending up or down, if your rankings are improving or getting worse for your main keywords, how you are ranking within SEMrush, and more.
You can download the overview report produced by SEMrush as a pdf and it is very easy to change the date ranges so that you can see your site’s progress over different time periods such as the last 30 days or the last 2 years.
Here’s one part of the overview screen, which shows traffic growth over a period of time.
2) Get a Better Understanding of Your Competitors
Let’s face it, there are millions of blogs and many are probably very much like your own. Because of this, it pays to know your competition and to see what is causing them to be a success while you may continue to struggle for traffic to your site. SEMRush has a feature that enables you to get a look at your competitors and the keywords that they are getting traffic from on their own blogs. From there, you can easily make a decision to decide to develop content to target these search terms.
Understanding the competition and how their marketing is going will allow you to become more of a success in the long run.
If a competitor is getting traffic for keywords that are relevant to your blog, why don’t you target that traffic too?
For example this site covers a variety of topics to help people to start a blog, such as how to write blog posts or grow their social media following.
For example a site that targets similar readers to me is Problogger so lets have a look at their traffic.
I’ll explain what the headings you see mean.
- Keywords: The top keywords that Problogger are ranking for.
- Position: Where they are ranked for these keywords (the number in brackets is their ranking).
- Volume: The estimated monthly traffic that is generated from these keywords
- CPC: The cost of a click if someone advertised based on this keyword (in US Dollars).
- URL: The web page generating the traffic.
- Traffic: The average percentage of all traffic the website is getting from this keyword.
So from this overview I can see that Problogger ranks fairly well for “What is a Blog” and this search term gets over 14,000 searches per month in the US. That looks like a good keyword for me to target in the future as those are the types of people I would like to join my mailing list.
I’ll start by creating a blog post targeting the terms you’ve found, promote my blog post to increase it’s visibility and start to grow my organic traffic.
3) Find New Keyword Opportunities
If I click on to the keyword “What is a blog” I can see more keywords that SEMRush thinks might be relevant to that term. These can be seen in the “Phrase match report” and “Related Keywords Report”.
From this quick search I can see another keyword that interests me… “What to Blog About” which has 1300 US searches per month.
4) Find Better Advertising Opportunities
Monetizing your blog with advertising is a popular way to make money online.
There are website owners paying a lot of money for traffic, through networks such as Google AdWords, while you are driving your own traffic for free. AdWords can be quite expensive, so if you were able to find these companies you could make money by suggesting they put their display advertisements on your site directly or even join their affiliate program.
SEMRush makes this easy. It looks at all the keywords you are ranking for and then identifies companies that are paying for advertising based on these keywords and displays them in a chart.
If we look back at our Problogger example we can see that the following sites are carrying out paid advertising for keywords they already rank quite well for. Paid traffic is a great indicator of keywords that make money for bloggers.
5) Keep Track of Your Current and Existing Rankings
Another key feature offered by SEMRush is that you can easily keep track of your current and past ranking reports. You get to see different trends happening across all areas of your blog. Many bloggers who aren’t using SEMRush may not really remember which keywords or entries were a true success in terms of their organic traffic. They might assume that some thing worked for them in the past, but not be confident which terms or pages were successful and why.
Utilizing SEMRush as a Blogger
If you’re a blogger who isn’t currently using SEMRush for insights, you are definitely missing out on an opportunity to benefit your entire blog. Knowing what is working for you and what is not working for you prevents you from pursuing something that could hinder your business down the road. It also helps you to become aware of things that are helping to bring in more traffic and revenue long-term especially by being able to understand the keywords other people are targeting.
The fact that thousands of bloggers and marketers all around the world are using SEMRush every single day should make you realise just how valuable this tool is.